Portugal2021.eu

2020Identity System BidMade with and for FBA.

In the first half 2021 Portugal will assume the rotations Presidency of the Council of the EU. In 2020, FBA. was invited to design a visual identity bid.

The starting point for this bid was the keywords extrated from the EU goals: peace, sustainibility, growth, progress, union. We converted these 5 keywords into a symbolic concept: the sun. The sun is a symbol frequently used to represent energy and vitality. Portugal is a sunny country, which seems to justify why this symbol is frequently found in many portuguese design and art pieces.

Symbols

We created a sun-like symbol to each keyword and design more complex symbols, by combining them.

In order to make the combinations of symbols faster, I designed Processing script that allows one to control certain variables, like the number of lines used in each symbol, the stroke's weight, the option of intercalation of the symbols, etc.

Tote Bag
Tote Bag
Notebook
Notebook