MxAgency is a communications agency that is specializing in audiovisual services. In this project, our main goal was to develop an identity that represents the multiplicity of digital services performmed by the company.
Since most of the work performed by MxAgency is in the audiovisual field, there was a need for a short symbol, in addition to the logotype, that should easily represent the brand, and could be used to mark videos.
So we turned the x character of MxAgency in a multiplication sign (×), that was animated while taking multiple forms and the three RGB colors.
MxAgency’s temporary website consists in a simple page with basic information, and, as background, the animation of the ×.